Why I Support Product Placement, if it Supports Local Businesses.

While I take my work seriously, I am realistic about what it is that I am trying to produce. I want my shows to be funny and appealing to as many people as possible, not to only appeal to those with a degree in film studies.

I guess you could say that my work is about inclusivity; I want to promote a cohesive and supportive film community in Victoria.

Representing local brands in my projects is a way to not only support the island's business community, but is also a way to make my characters more believable. In Happy Medium, Beth is a fan of Beaver Buzz energy drinks because I am a fan of them myself. She is a twenty-something hustling to get by. It's realistic to assume that she relies on a little caffeine motivation. To me, having Beaver Buzz featured in Happy Medium felt more realistic than intentionally not having a visible brand. That being said, I want to help the "little guys." There is something that feels inauthentic to me about having the entire cast drink Pepsi, or wear something with a giant logo on it.

The pilot, and future episodes, will contain other non-paid shout outs as well. The goal will be to make every addition as tasteful as realistic as possible, while still showing support to our small local brands.

And that's why I support local product placement! 

For updates on filming, follow us on Instagram and Twitter @blkframes

Marketing to Filmmaking?

Well, I've got some exciting news... Black Frames is going to be filming a comedy pilot for a show called Happy Medium this summer!

Tag-line: Beth discovers that faking psychic abilities isn't as easy as predicted.

You're probably wondering... how the heck did this come about?

I founded Black Frames Communications Ltd (originally Elevate Professionals Marketing Ltd) in 2014, because I was (and am) passionate about helping small businesses to succeed. As I have found out though, I am definitely not alone in my ambitions. Ironically, while it has been my goal to help businesses stand out in Vancouver Island's market place, I have struggled to make Black Frames stand out. I have helped many eclectic and awesome individuals to promote their businesses, but it hasn’t been enough to make Black Frames a self sustaining company.

When I realized that I have been spending more time working on my screenplays than helping clients, it hit me -- Black Frames should focus on local film production. I love writing, and helping small businesses. What better way to combine the two than to produce my own scripts with entirely local casts, locations, and product placement. Why not start a production company aimed at promoting Victoria's burgeoning film scene from within? Films made for locals (and everyone else ;) ), by locals.

I am excited to announce that this summer, Black Frames will be filming it's very first production. It's an exciting time for everyone involved, and I hope you'll support us by sharing our posts and updates as they are released.

For updates on Happy Medium's production, follow Black Frames on Instagram and Twitter @blkframes, or Like us on Facebook at Facebook.com/blkframes!

Originally posted on LinkedIn.